---
title: "Association Marketing Brief: Event Marketing"
description: "Announcing our Analyst Brief series kicks off next week and will run throughout 2016.\"Industry Trends in Event Marketing\" Webinar*"
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Association Marketing Brief: Event Marketing](https://www.highroadsolutions.com/blog/association-marketing-brief-event-marketing)

 Written by [Liz Mackenzie](https://www.highroadsolutions.com/blog/author/liz-mackenzie) | 4/6/16 1:00 PM

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

To help the association industry fast-track their digital transformation, we are introducing a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, for a series of webinars that provide the latest in market research on a selection of topics relevant to the association market.

Our new series is the latest program in our HighRoad U digital marketing initiative that includes: 

- [Inbound Lunch Bunch](https://pages.highroadsolution.com/2016lunchbunch)
- [State of Digital Marketing in Associations Longitudinal Research Study](https://pages.highroadsolution.com/sdma2016)
- [Toolkit of the Month](https://site.highroadsolution.com/access-all-toolkit-pages)
- [Topic-Based Webinars](http://highroadu.inreachce.com/)
- [Digital Marketing Seminars](https://site.highroadsolution.com/seminars)

Our Analyst Brief series kicks off next week and will run throughout 2016.

**"Industry Trends in Event Marketing" Webinar*****  
 Tuesday, April 12 , 2016  
 12 pm Eastern**  
** Eligible for 1 CAE**

[View full post](https://www.highroadsolutions.com/blog/association-marketing-brief-event-marketing)

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