If you've been in the business world for very long, the odds are high that you have received a request to connect with someone on LinkedIn, been added to a Twitter list or been notified of a virtual Facebook party.
And in the midst of launching a brand, hiring a team, finding office space, answering emails, paying bills and living life, you probably didn’t have time to peruse over every single request/invitation/message.
However, as an entrepreneur, you need people to read your messages. You want customers to visit your site. And you long for the day when the internet is buzzing with news about what your brand is up to, using numerous social sites and strategies to learn all about you.
To get to that point, you yourself need to make sure you’re taking necessary steps - like taking advantage of technology, showing your audience some love and keeping up with this constantly changing world - that will attract customers, clients, fans and followers...and keep them around.
Use social media effectively
In today’s digital age, almost every business/association out there (96 percent in a recent survey) is online, connecting to the 2.34 billion users on social networks. This means that potential customers, investors, employees and fans have instant access to your message - so make it good, by...
Give Back to Your Audience
Regular posting is just the beginning of attracting customers. You want to keep people interested, have them suggest your business to others and turn their website visits into profitable transactions, and thankfully, social sites have numerous features that allow for this, as well as for better searches, contests/events and the sharing of other details you have to offer.
Newsletters keep your fans and followers up to date on who your team is, what new innovations are happening around the office, any press coverage/event appearances and industry tips. (Read how to take full advantage of marketing automation here!)
Evolve, Grow & Change
The world - full of technology and ideas and creativity and innovations - is constantly evolving, so you and your brand should be, too. From marketing techniques to how your office looks and what you offer, you should be thinking of new ways to stay fresh, exciting and attractive. The average consumer can be presented with as many as 35,000 choices a day; how will YOU stand out amongst competitors?
The Takeaway
Okay. You’ve reached the end of a blog that just depicts the tip of the iceberg when it comes to finding new clients and keeping fans happy. While there are numerous things to consider when it comes to your audience, we love the accessibility, ease and sense of community these sites enable. There are so many social media platforms out there (Just look at this list!), and new ones keep popping up every day, so...
How is your brand currently using social media to build a true community of fans/followers? What tips are you taking away today to implement in your company? Connect with us to share your thoughts and ideas!