Whoops, you deleted an email newsletter and want to review it again for an article you remember reading. What do you do? Search in deleted messages for hours? Google it? Ask the sender to resend or forward you a copy, while your request may fall into an abyss of emails? Or do you go to the publisher's website to find a newsletter archive?
What if the information was easily accessible online and you could see all archived newsletters, click on links to find the information you're looking for? It is possible if the sender took deliberate action to make their email newsletters available online.
Email newsletters have an average life span of about 2 weeks. After that some images get deleted from where they're hosted, some links no longer exist and content becomes irrelevant. That said, you may still find value in offering archived newsletters, but there are upsides/downsides and best practices to accomplish that.
PDF/JPG of the Email Newsletter
This is the easiest workflow solution for archiving. The upside is that all images are there. The downside is that links are not clickable, but if that is fine for you then do the following steps:
HTML Newsletter with Clickable Links
This gets a bit more detailed and time intensive, but totally possible. The upside is you have control over how long those pages are available and also the location of those pages. The downside can be if you host the images either on your website or inside your Campaign eMail account and someone deletes those images, they will no longer display in your archive newsletter. You can go with this approach by doing the following steps: