Just Released On-Demand!  The Analyst Brief Webinar: Content Marketing For Lead Generation

Content marketing is the creation and distribution of relevant, valuable content to attract a specific audience in order to drive engagement.  The main objective of content marketing is to generate leads, and as a marketing strategy it can be quite effective.  Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss how organizations are successfully using content marketing as a lead gen tool.  In addition, they discuss:

• Whether traditional lead gen measures still deliver value
• What techniques actually work
• Why it's important to focus on the user

If you missed this webinar or would like to view it again, it is always available On-Demand at HighRoad U.