"They just don't they get it!" "COME ON!" "Seriously? You want the report when???" These are just a few of the common phrases heard in the marketing & technology departments when one group is talking about the other. Change in your organization can be about as scary as being chased by a dude wearing a hockey mask, but it doesn’t have to be that way! This session explores how organizations are undertaking re-alignment strategies to merge their marketing and technology departments and creating new roles that allow their organizations to be more effective and a whole lot less frightening. Content Leaders: Suzanne Carawan, CMO, HighRoad Solution
Email often seems more of a trick than a treat. Mysterious bounces, pixels that suddenly appear and change your formatting, graphics that don't render right are just a few issues that can make your hair stand on end. Join email expert, HighRoad Jenny, as she faces the top email fears head on, and teaches you that there's nothing scary about email marketing. Content Leaders: Jenny Lassi, eMarketing Consultant, HighRoad Solution
U can't take it anymore. The “to-do” list, the bucket list, the "one day I'll be able to think about strategy" list is growing longer while the days are growing shorter. The only way you can get ahead and tackle those lists is to free up time. Welcome to the world of automation. Through different types of integrations, organizations are eliminating redundant, repetitive tasks and finding new time to think about how to create additional member value. Join this webinar to explore the variety of integrations organizations are using to make marketing communications manageable. Content Leaders: John Brandt, Sales Director, HighRoad Solution
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