It’s back to school time! Do you know what else? It’s also the time of year that ISPs will begin to make their inbox algorithms more restrictive in anticipation for increasing email volume for the holidays.
Now we at HighRoad understand that in the association space, you aren’t out there marketing products that Auntie Jeannie may enjoy as a holiday gift. We do know from the aggregated statistics from all of our association partners/clients that there could be a dip in deliverability if back to school time means your association starts to ramp up email volume at the same time ISPs are making it more difficult to reach inboxes.
So what if your Membership campaigns require you to ramp up your volume to drive Membership goals at the same time ISPs are getting more restrictive? It means during this time, you must mind your P’s and Q’s and:
Quarter | Delivered | Bounced | Invalid |
Q1 | 97.36 | 2.64 | 0.45 |
Q2 | 97.35 | 2.57 | 0.39 |
Q3 | 98.19 | 1.9 | 0.36 |
Q4 | 96.91 | 2.85 | 0.46 |
Notice Q4 trends in delivery. These statistics are from large senders, using DKIM/SenderID and DMARC authentication and adhering to best practices. Your metrics may vary depending on your list hygiene, use of authentication and sending frequency. Complaints registered against the emails will also lower your Sender Score/Email Reputation that will extend into Q1 of the following year.
If your organization has a bit more lenient view of what a good email address is then attend our Holiday Inbox Basics webinar at Noon EDT on September 24th, 2014 to learn more about what you can do to reach the Inbox.
To Register for Upcoming Webinars or Access On-Demand Materials:
For future ease, just remember: www.highroadu.com. Login with your email address and the super secret password of: just4u. Once you register for a webinar, it will appear in "My Products" and you can easily access the product for the live event and any replays of the event that U wish to watch.
Want to get a head start and suppress non-engaged subscribers now? Take the following steps and we’ll see you on September 24th!
Create Your Exclusion Segment: