This video is the second in a series of short videos that I will attempt to keep these under 10 minutes per video. The goal of this series is to help you with being more effective with your event marketing and messaging strategies.
Organizations will often times blast their constituents with repeated requests to register. This is not only frustrating to the member base, but also can be a waste of money sending emails to members who are not interested in attending. In this video, I discuss how to easily leverage dynamic segments to create a re-marketing program targeting your members that have expressed interest in attending but have not yet registered.