---
title: 5 Great Questions To Ask Before Investing In Marketing Automation
description: If you are considering a marketing automation system, these 5 questions are important to help ensure your satisfaction with the system you choose.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [5 Great Questions To Ask Before Investing In Marketing Automation](https://www.highroadsolutions.com/blog/best-and-worst-questions-to-ask-before-investing-in-marketing-automation)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 8/19/16 3:53 PM

If you are planning to invest in marketing automation, how can you help to ensure that you will be happy with the software you choose? According to a study by VentureBeat, 70% of marketers who purchase a marketing automation system are either unhappy or only marginally happy with their purchase.  Knowing the right questions to ask before buying a system is important to prevent you from being a part of that 70%.  Laurie Aquilante at [Hubspot](http://blog.hubspot.com/marketing/best-and-worst-questions-to-ask-marketing-automation-rfp#sm.00001m77tp6zi1eipugtb1z2jhvan) has written an article with 5 of the best questions you should be asking to make sure the system you purchase will align with your goals and make the most sense for your organization.

 

 

 

 

 

[View full post](https://www.highroadsolutions.com/blog/best-and-worst-questions-to-ask-before-investing-in-marketing-automation)

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