In any new relationship, both parties must be adaptable with open lines of communication to ensure trust and transparency. The same goes for a new relationship between an agency and as association. While many factors play into a successful agency and association relationship, I will discuss delivering client success and proactive management.
Delivering Client Success
According to Hubspot Academy, delivering client success with transparent metrics is key in establishing a trustworthy relationship. In order to deliver client success, Hubspot suggests these three main steps:
Proactive Management
After the initial relationship is established, it is important for both parties to communicate openly and proactively with one another. Proactive management is important for a number of reasons.
*Information courtesy of Hubspot Academy