Here are four simple, quick tips on how you can leverage Facebook in your social media marketing to boost website visitors.
#1 Create a Facebook Group
Facebook groups are excellent platforms to build a community around your brand, fostering trust and engagement. You can share valuable blog content that solves problems, answers questions, and resonates with your target audience. Offering content that speaks to their interest will send traffic your way.
#2 Use Your Cover to Point to Drive Traffic
This is an easy tactic. Simply drive more traffic to your blog by using a cover photo that points to your sign up tab. By using arrows, you make it stand out, directing people’s attention towards the tab and encouraging clicks, which leads to your website (typically, your landing page to get the opt-in).
#3 Share Link Messages on Facebook In Lieu of Image Posts
When people engage in photos on social, they tend to click on the image. If you’re promoting your blog content and use an image that complements the content, people will click on the image which only opens up to a Facebook image.
Instead, use an image and a link so that when people click on the picture, it leads to the actual blog post. Therefore to gain more click-throughs, use link posts instead of messages with images.
#4 Use Visual Marketing to Capture Attention
Pictures, infographics, memes, GIFs, and social videos are all great sources to boost engagement with your followers. Statistics prove that visuals positively impacts how followers respond to your content. Couple visual marketing with your blog posts, use that content in your Facebook posts, and your content will stand out in the News Feed.
Conclusion
Increasing new and return visitors to your website and blog content using Facebook is achievable with these tips. Consider choosing 2-3 tactics, implement them in your social media strategy, and discover which ones best resonate with your audience and ramp up from there!