We have all found ourselves irritated by intrusive and annoying ads. Ads that are in no way helpful or even related to the content we are viewing. But when ads are targeted and properly placed, they can be very effective in achieving their purpose. Communities are a perfect environment for placing ads targeted to your members. You know who your members are and have already established a level of trust with them. Molly Talbert at Higher Logic has written an article with three reasons why you should incorporate ad campaigns into your community.
If you would like more information on digital advertising, join us on April 28th for our Inbound Lunch Bunch Program: Digital Advertising to Attract New Customers
Additionally, you can check out our HighRoadU live webinar series: Banner Ad Programs on 4/27 at 3pm ET