Maybe you’ve started hearing about inbound marketing, or maybe the term is still new. No worries! This session will go through the basics of inbound marketing from the lens of an association to highlight why so many organizations are adding it into their acquisition and growth strategies for 2015. We’ll cover the basics, but also take a tour of inbound marketing platform, HubSpot, to understand why organizations are loving this new way to identify prospects and turn them into buying customers.