Finding a method in attracting new customers can sometimes become tricky. Luckily, LinkedIn has created a specific network for professionals and like minded individuals. This key strategy makes it easier for you to find your target audience. The users that can be found on this platform are opting in to reveal information and network with you are your company for certain reason. For many associations, LinkedIN is an easier route, due to their members are already in this environment.
LinkedIn offers a variety of platforms in order to pull in new customers, one being Sponsored Updates. Sponsored Updates is paid content that appears in a members news feed across all devices and apps. From LinkedIn's perspective this is more of a top choice. The objective is for you or your organization to reach out to new prospects and people who do not know what you offer without a ton of pressure.
No matter how you decided to proceed in utilizing LinkedIN, remember to attract and convert. It is like a garden that needs constant nurturing. Align your campaigns with your marketing and social media calendar and always check your results.
For more knowledge and resources on how to attract customers to your LinkedIn, follow our Inbound Lunch Bunch Series held each month.