Your association is sitting on a gold mine. The mine is your Association Management System(AMS), and the gold is the member data within it. All the information that you have already gathered about your members can be used to greatly increase engagement rates with them. Using this data can also increase your overall membership numbers. Angie Karpouzis, at Aptify, has written an article on how to best utilize your existing member data in order to better understand who your members are, and what they need.
If you would like to learn more ways to grow your membership, check out our HighRoadU Webinar Series: Using Digital Metrics to Gain Member Insight, always available On-Demand.