---
title: "Toolkit Of The Month:  Personas"
description: "Download the HighRoadU Toolkit: Personas at HighRoad Solution and learn what personas are, how to create them, and why they are important for your organization."
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Toolkit Of The Month:  Personas](https://www.highroadsolutions.com/blog/toolkit-of-the-month-personas)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 7/21/16 3:43 PM

Personas are fictional, generalized representations of existing and potential customers.  By creating personas to represent various groups of people, you can tailor your content to targeted segments of your audience, thereby increasing your marketing effectiveness.  Our Toolkit of the Month: Personas, explains in more detail what personas are, how to create them, and why they are important for your organization.

[View full post](https://www.highroadsolutions.com/blog/toolkit-of-the-month-personas)

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