Over the last decade SEO has changed a lot. These changes include how people perform searches, how search engines index and rank pages, and how marketers can influence search engines to send web traffic to their site. In fact, SEO has changed so much that many marketers aren't sure what works and what doesn't. There is a lot of misinformation out there pertaining to SEO and best practices. At HighRoadU, we have put together this toolkit to debunk the 17 most common myths and misinformation about how SEO works along with solid tips from some experts on how to get it right. So if you find yourself uncertain at times on what you should or shouldn't be doing to improve your website's SEO, this toolkit may be exactly what you need.