Content marketing is an important element of any marketing strategy. There are many different forms of content that can be created. This webinar focuses on one type of content in particular, eBooks, and why they are an important type of content to produce. EBooks are essentially books that are available in digital form and they are a powerful way to generate leads. Lead generation is vital to promoting your brand and growing your revenue and membership. This webinar, presented by Maneesha Manges, explains why eBooks are so effective for lead generation, how to leverage digital marketing to increase their exposure, and some ideas for what types of eBooks your organization can create. If you missed this webinar, it is now available On-Demand at HighRoadU.