In the association world we need to begin collecting and using more behavioral data about our members and consumers at large. Data that will give us better infomation about the consumer and what they want. Data that will help us figure out who are targeted population should be and how to best build relationships with them. We need to learn what we can do to move these consumers to take the desired action that we want them to take. Ultimately, we are attempting to get to the world of predictive analysis. Digital educational programs give us the opportunity to not only collect more behavioral data, but to also experiment with ways of collecting that data, in order to better understand these consumers. This week's webinar, "Measuring: Promoting Online Education & Certification", presented by Suzanne Carawan CMO of HighRoad Solution, is now available On-Demand. Join us at HighRoadU for the third part in the series, Promoting Online Education & Certification, and learn the best practices for collecting and analyzing behavioral data.