Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!
“As a business model and a core value, membership is perhaps the defining quality of nonprofit trade associations and professional societies. And it’s more than just a bundle of benefits. To join an association is to become a member of a community, a place to belong, where like-minded people share knowledge and work together toward goals they couldn’t achieve alone.” -ASAE
Joining an association can be a powerful and influential aspect of an individual’s life and career path. In order to attract members and grow your member base there are few things you can do. Based on research done by ASAE Foundation, there are 7 Drivers of Membership that have been extensively researched. From attraction to retention – changes in the association industry have evolved the membership model, breaking free of “one size fits all” and focusing on personalization, recruitment, retention, attraction, and engagement.
The 7 Drivers of Membership are as follows:
How does your organization drive membership? For more information on the seven key themes in membership check out ASAE Foundation’s 7 Drivers of Membership
*Information courtesy of ASEA’s Membership Resources and ASAE’s 7 Drivers of Membership