Inbound marketing is a relatively new marketing strategy that is designed to attract prospective customers to your organization. In contrast, with traditional marketing you must go out and find them. Through the use of digital platforms including social media, SEO, blogs, videos, and all other forms of content, prospective customers find you. In this digital age, it just makes sense to incorporate inbound marketing into your overall marketing strategies. The infographic below explains in more detail what inbound marketing is and why you should be using it.
To see more great infographics, check out our Inbound Marketing Pinterest page.