---
title: "Infographic Of The Week:  The Struggle For Smart Segmentation"
description: This infographic explains with data why personalization and segmentation are priorities today and the reasons marketers still aren't delivering it.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Infographic Of The Week:  The Struggle For Smart Segmentation](https://www.highroadsolutions.com/blog/infographic-of-the-week-the-struggle-for-smart-segmentation)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 12/20/16 6:57 PM

We have the technology to be able to deliver personalized communications to consumers.  Consumers know this and expect it from us across all digital channels and devices.  The infographic below shows why segmentation and personalization are a top priority today and why marketers are struggling to deliver it.

<http://www.visualistan.com/2016/01/the-struggle-for-smart-segmentation.html>

 

 

To see more great infographics visit our Digital Marketing Pinterest page.

[View full post](https://www.highroadsolutions.com/blog/infographic-of-the-week-the-struggle-for-smart-segmentation)

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