Consumers prefer more personalized communications from companies they interact with. As marketers, if we stop for a moment and think of ourselves as consumers, which we are, we prefer it also. As consumers we tend to feel more positive about brands that reach out to us in a way that shows they know who we are and what we want. A survey conducted by Responsys found that personalization in digital marketing increases both consumer good will and engagement rates. The infographic below depicts some key findings of that survey.
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