Communities can be an excellent tool for increasing member retention and acquisition. This is true only if your members find value in being a part of your community. By being responsive to their concerns, you improve their experience and increase your value to them. In order to be responsive to your members needs, you first need to discover what those needs are. By watching their conversations and looking for common themes, you can learn what your members are thinking and anticipate what they need. Heather McNair, at Higher Logic, has written an article that describes in detail how to predict your members needs and then address those needs with relevant content.
If you would like to learn more ways to increase member insight, register for our HighRoadU Webinar: Using Digital Metrics To Gain Member Insight, this friday, on June 3rd.