Is your organization still using outdated marketing practices? If your marketing team still relies upon the tech side of your business to help build and moniter your marketing campaigns, the answer to that question is yes. With the emergence of marketing automation software your team no longer has to rely on IT or Engineering to carry out marketing campains. Marketing automation is the key to a self-reliant marketing team that is capable of building and running sophisticated, personalized campaigns on their own. We found this article, written by Matt Zilli at Marketo, that lists 3 red flags of archaic marketing practices. Find out whether your marketing needs to be updated and how marketing automation will revolutionize your marketing efforts.
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