---
title: CASL is coming!  You don't have to run for the hills....
description: The Canadian Anti-Spam Law CASL goes into effect on July 1st and affects any Canadian email subscribers that organizations and associations might have in their database.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [CASL is coming! You don't have to run for the hills....](https://www.highroadsolutions.com/blog/casl-is-coming-you-dont-have-to-run-for-the-hills....)

 Written by [Stephanie Sloan](https://www.highroadsolutions.com/blog/author/stephanie-sloan) | 6/12/14 8:34 PM

You have heard of it, and my guess is that in the next few weeks, you will be hearing about it a lot more.  *"CASL is coming, CASL is coming!" *The question is, do you know what your organization is doing about it?

If you have any members (or prospective members) that are north of the border and you send them newsletters, product or service promotions, or event invitations--then you need to understand CASL.  The Canadian Anti-Spam Law (CASL) goes into effect on July 1, 2014 and will impose stiff penalities for emailing individuals without their explicit opt-in to your email communicaitons.  It is critical that you take action now to achieve compliance with the new law before it goes into effect.  

The good news is, you dont have to go it alone!  The good folks are HighRoad have put together a multi-channel approach that will allow Canadians to opt back into your communciations on your webiste, Facebook, Twitter, mobile and more.   In addition to the list of resources below we invite you to our [CASL is a Killer! Google+ Hangout, this Friday the 13th](https://plus.google.com/u/0/b/115361265168263225107/events/c88s6d60b062glfvul9vbn32v44?utm_campaign=CASL&utm_content=5937054&utm_medium=social&utm_source=googleplus).  Join us to discuss CASL and it's impact on your organziation.  

For more help on your transition to CASL compliance:

HighRoad's [CASL Countdown: What To Do Today](http://website.highroadsolution.com/sites/default/files/hrs-casl-countdown.pdf)

[Video Brief of CASL](http://www.personifycorp.com/presents/personify-nation/pn-episode-133-canadian-anti-spam-legislation-explained)

[U Need to Know: OnDemand Webinar on CASL](http://youtu.be/VncMoisanoc)

[Xpress Learning Guide: Fast Facts on CASL](http://live-highroadsolution.gotpantheon.com/xpress-learning-canadian-anti-spam-law-casl)

[What Email Marketers Need to Know from BlueHornet](http://resources.bluehornet.com/misc/canadas-new-anti-spam-legislation-what-email-marketers-need-to-know?source=mh&id=email&mkt_tok=3RkMMJWWfF9wsRolua%2FIZKXonjHpfsX96%2BUrXKK3lMI%2F0ER3fOvrPUfGjI4FTMFrI%2BSLDwEYGJlv6SgFSbTNMbF1w7gPXhk%3D)

[Canada's Anti-Spam Regulation](http://www.ic.gc.ca/eic/site/030.nsf/eng/home)

HighRoad's [Acceptable Use/Anti-Spam and Junk Fax Policy](http://live-highroadsolution.gotpantheon.com/acceptable-use)

## We Can Help!

Contact us to talk about how we can help and the work we're doing with other associations and non-profits to ensure compliance with CASL before July 1, 2014. We can help to:

- identify Canadian addresses in your email database
- create & deploy a re-permissioning campaign across multiple channels
- advise you on changes to current processes such as member join/renewals
- create your own unique acceptable use policy

## [Help me with CASL!](https://pages.highroadsolution.com/highroad-solution-can-help-your-organization-with-casl)

 

 

[View full post](https://www.highroadsolutions.com/blog/casl-is-coming-you-dont-have-to-run-for-the-hills....)

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