What is marketing automation and why do associations need it? The growth strategies of yesterday no longer work. People, laws, and culture have changed. People today are very tech-savvy and they know what they want. We are now at a crossroad in the association market. We need to evolve and grow and now is the time. Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar. Suzanne explains what marketing automation is and why it is so desperately needed by today's associations. She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.