---
title: "Adestra:  What Can NOT Making A Profit Teach Us"
description: This webinar by Adestra examines case studies of non-profits. It delivers great data on email benchmarking and good tips to increase attatchment via email.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Adestra:  What Can NOT Making A Profit Teach Us](https://www.highroadsolutions.com/blog/adestra-what-can-not-making-a-profit-teach-us)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 8/29/16 6:51 PM

If you're a non-profit organization, you are in the business of not making profits.  So how do you do more with less and still innovate to attract and retain donors?  And what lessons can be learned from the non-profit world by everyone else?  Our partner [Adestra](http://www.adestra.com/) has produced a webinar, *What Can NOT Making A Profit Teach Us?-Lessons for us all from the non-profit industry,* that is now available for download.  Ryan Phelan and Tristam Jones talk about non-profits and what the rest of us can learn from them. They examine case studies and give examples from non-profits.  We wanted to share the webinar with you because it delivers great data points on email benchmarking and some really good tips on how to get people to feel more emotionally attatched via email. 

  

In addition, we have just recently released our 2016 State Of Digital Marketing In Associations report that you might like to check out as well.

  

[View full post](https://www.highroadsolutions.com/blog/adestra-what-can-not-making-a-profit-teach-us)

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