Marketing automation tools can free up your staff from time-consuming, manual processes, so they can spend that time nurturing quality leads instead. If you are curious about who has what to offer in marketing automation,CIO has a good article that may help.
Based on the reviews of users from the IT Central Station Community, a comparison is drawn between Act-On, HubSpot, and Marketo. In no particular order, beginning with Act-On, the valuable features users listed were analytics & reporting, social integration, CRM integration, and the ability to segment visitors based on behavior and lead score.
Next was HubSpot, which users cited email automation, workflow automation, a social tracking module, and lead nurturing workflows as valuable features. Last but not least was Marketo, who users listed email drip campaigns, and automated customer outreach from sign-up to upgrade as valuable. If you're thinking about marketing automation solutions, this comparison will help you start to understand what the marketing automation landscape looks like, who are the software industry leaders and what features you need.
If you are trying to understand what is a good fit for your organization, consider talking to one of our digital marketing experts to provide some starting points and guidance: