Many organizations today are investing in marketing automation. The reasons for this are simple. Marketing automation is a technology that enables marketers to reach their audience on multiple channels in a more personalized, targeted manner. It automates repetitive, time consuming tasks. Marketing automation also allows marketers to track the effectiveness of their campaigns and to track where leads are on the buyer's journey through lead scoring. Essentially, marketing automation makes your marketing efforts more effective while saving you time and resources. So it's no wonder that marketers are continuing to invest in this technology. As marketing automation continues to evolve, what does the future hold? We have found an article, written by Charm Bianchini at Marketo, that lists 7 predictions about the future of marketing automation.
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