When it comes to email marketing, the most effective emails are those that are targeted and personalized. This concept of personalization is equally important when it comes to websites. Web personalization refers to creating a personalized, highly relevant website experience for your visitors based upon their behavior, profile, interests, and needs. Tailoring your website to provide a more meaningful experience has been shown to generate better business results. We have found an article, written by Ellen Gomes at Marketo, that explains in more detail what web personalization is and 7 benefits to be gained by personalizing your website.