Consumers spend a great deal of time online today. They go online to find answers to their questions, solutions for their problems, and to research and/or purchase products and services. Because of this, your website is quite often their first point of contact with you. The experience the consumer has can determine whether or not they return. Can they easily access your website via desktop and mobile? Once there, are they able to find what they're looking for quickly and with ease? How your website is designed can have a big impact on the success of your organization. Our partner, Higher Logic, has a blog post written by Julie Dietz that lists 6 important components your website should have in order to engage and convert potential customers and members. These 6 easy website tweaks can provide you with a big return on investment because sometimes the smallest changes can have the largest impact.
Want to learn more about boosting your website's effectiveness? Check out our On-Demand Webinar: How To Create A Keyword Strategy. Because keywords are the foundation of your website strategy!