---
title: "5/29 Weekly Roundup: Recommended Reading for Association Marketers"
description: The best of marketing and association news/information for association marketers.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [5/29 Weekly Roundup: Recommended Reading for Association Marketers](https://www.highroadsolutions.com/blog/5/29-weekly-roundup-recommended-reading-for-association-marketers)

 Written by [Lisa Campo](https://www.highroadsolutions.com/blog/author/lisa-campo) | 5/29/15 2:00 PM

Happy Friday, association marketers! It's been a short week, but we've still got the latest news and information from the association and marketing worlds. 

[The Collaborative Economy: Disruption & Opportunity for Associations](http://associationsnow.com/2015/05/collaborative-economy-rachel-botsman/): The [Digital Now conference](http://www.fusionproductions.com/digitalnow-2015/) is in full swing, and [Associations Now](http://associationsnow.com/) has a great piece on author Rachel Botsman's keynote speech. 

[How To Create Detailed Buyer Personas [With Free Persona Template]](http://blog.hubspot.com/blog/tabid/6307/bid/33491/Everything-Marketers-Need-to-Research-Create-Detailed-Buyer-Personas-Template.aspx): Are you using buyer personas (or, in your case, member personas)? They aren't just helpful in the for-profit world. They can help you reach a specific type of member -- and you can use this free template to create your own, via [HubSpot's Marketing Blog](http://blog.hubspot.com/marketing).

[17 Content Marketing Tips for Any Size Budget](http://contentmarketinginstitute.com/2015/05/content-marketing-tips/): Do more with less, as they say. 

[Creating Visual Content: Favorite Tools & Tips for Non-Artists](http://www.copyblogger.com/hp-visual-content-tools/): A podcast about graphics for those of us who aren't designers. Did I just blow your mind?

[5 Tips to Make Your Email Marketing Pitch Perfect](http://www.marketingprofs.com/chirp/2015/27756/five-tips-to-make-your-email-marketing-pitch-perfect-infographic): This is a blog post but is also rendered as an infographic, if you learn better from visuals! And a bonus: many Pitch Perfect references. 

[Someone Came to Your Site! User Onboarders Get Them To Stay:](http://www.wired.com/2015/05/someone-came-site-user-onboarders-get-stay/) Explores the concept of user onboarding, in which a consultant tries to use your website and then tells you how to make it better. Also helpful/funny: [The User is Drunk](http://theuserisdrunk.com/) (a guy tries to use your website after he's been drinking).

And keep your eye on [Association Trends](http://www.associationtrends.com)' [News-In-Brief](http://www.associationtrends.com/trends/news-in-brief) section to keep up with who's doing what, when, where and how. 

[View full post](https://www.highroadsolutions.com/blog/5/29-weekly-roundup-recommended-reading-for-association-marketers)

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