Web personalization is a strategy that is gaining momentum among marketers today. There is a reason for this. With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less. With web personalization you now have the ability to speak to your audience, not at them. It allows you to target your message, across multiple channels, to the right people, at the right time. We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.
If you would like to learn more about personalization, check out our On-Demand Analyst Brief Webinar: How Is Personalization Changing Brand Communications.