When is "good enough" really not good enough after all? Quite often it seems. If your organization is looking for ways to boost productivity, marketing automation may be the solution you're looking for. However, there are many marketing automation solutions available, so choose wisely. Settling for a "good enough" solution may actually hinder your productivity. Selecting the right solution for your organization's needs is critical for your success. We have found a good article you should check out, written by Neha Shah, at Marketo. The article explains in more detail why not settling for a less than ideal marketing automation solution is crucial and how to distinguish between a "good enough" solution and a truly good solution.
If you missed our workshop and would like to learn more about marketing automation, check out our resource page.