In the world of marketing, content is king. Because of this, everyone is creating content and a lot of it. According to Content Marketing Institute's annual survey, 88% of B2B marketers are using content creation as part of their marketing strategy. With so much being produced, it's difficult to create content that will catch the eye of potential customers. Hubspot's Neil Patel has written an article that gives us four tactical ways to create content that stands out and explains why these work.