Social Media gives us the opportunity to build relationships with consumers in a way that was never possible before. Today almost everyone is engaged with, and interacting on, one or more of the numerous social sites out there. So, as marketers, we need to be there too. But with so many people using social media, the competition for their attention is fierce. So how do we rise above the noise? By analyzing the data we collect through social media about our audience we can better understand who they are and what they need, thereby building relationships with them. By building these relationships we increase brand awareness, which is vital for success. An article, written by Lisa Marcyes at Marketo, gives us four ways to build relationships with our audience on social media.
If you would like to learn more about using social media to grow your organization, check out our HighRoadU Webinar series: Using Social Media to Grow Membership