4 Ways Marketing Is Being Transformed By Automation

Marketing automation can effectively perform a wide range of essential marketing tasks.  It's benefits to marketers are many and it can truly transform, in very favorable ways, how marketers do their job.  However, one quarter of all marketers are still not using marketing automation.  For those marketers who have yet to make the jump, we have found an article written by Nicki Howell at Act-On, that lists 4 of the following ways marketing automation can tranform and improve your marketing efforts.

• Marketing automation relieves marketers of mundane, yet time consuming tasks.
• It enables better engagement with your audience through all lifecycle stages.
• It increases opportunities to upsell and cross-sell.
• It allows for more precisely timed communications.

In this article, Nicki explains in detail why each of these 4 benefits of marketing automation will help you produce remarkable results and achieve greater success with your marketing strategies.

Want to learn more about marketing automation?  Check out our resource page!