The debate over whether or not your business should have a social media marketing strategy is over. Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns. However, in the world of social media marketing, having active social media channels are only part of the equation. In fact, it is your business website that is the focal point of all social media marketing.
Consequently, your business website needs social media optimization (SMO). It is through these techniques that your website becomes more linkable and shareable. Moreover, search engine algorithms are starting to use social signals to rank web pages. Therefore, SMO is first and foremost concerned about the quality of your website's content. Is it authoritative? Does it address a want or need of your ideal customer? Is the content unique? That said, much like search engine optimization, SMO's overarching goal is to increase visibility and drive traffic to your business website. Below are 4 SMO Website Tips.
By utilizing these 4 tips to optimize your website for social media you can increase SEO, lead generation, engagement rates, and ultimately conversion.
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