Inbound marketing strategies have fundamentally changed the way we market. In this digital age we now have the ability to pull consumers to us through the principal strategies of inbound marketing which are, content creation, social media, and search engine optimization. Consumers today no longer want to be barraged with annoying ads for products and services they have no interest in. They want to be able to easily find specific, relevant information and education about the products or services they are interested in and research them on their timetable. Inbound marketing capitalizes on how consumers search and shop today, which is why this method of marketing produces much better results than traditional outbound marketing. So, in accordance with inbound marketing strategies, marketers have been very busy creating a great deal of quality content in order to engage prospects and increase lead generation. As a result, the competition to get content seen is fierce. Better promotion of content is now key for continued success.
We have found an article at Marketo, written by Alan Cassinelli, that you should check out. The article lists 4 great ways to promote your content in order to increase engagement. In addition, Allen illustrates why each one works with real world examples.
Would you like to learn more? Watch our on-demand webinar: Using Interactive Content to Convert Prospects to Customers.