Long before the age of digital communications, associations were where like-minded individuals gathered together to share common interests. Joining an association gave people the opportunity to engage with others in an exchange of information and the ability to become more knowledgeable about their shared subject matter. Today information and the attainment of knowledge on any subject is easily available via the internet. It is therefore imperative that associations utilize the latest digital marketing strategies in order to retain current members and attract new ones.
We have found an article posted on the Personify blog, written by the Partnership Team at American Eagle, that you should check out. The article lists 4 digital marketing strategies your association should be using this year to attract new members and continue to engage your current members.
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