The percentage of organizations who have adopted a marketing automation solution has risen sharply over the last few years. Marketers are discovering that implementing marketing automation simplifies their strategies and improves the outcome of their campaigns. For those marketers who have yet to jump on the automation bandwagon we have found an article, written by Mike Madden at Marketo, that expains a few of the benefits of marketing automation. In the article Mike lists 3 features of marketing automation that have changed his life for the better. These 3 features were key to allowing him to optimise his workflows, improve his productivity, and increase his ability to run marketing campaigns that scale. In this article Mike not only lists these 3 key features but also gives specifics on why they are so life changing.
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