---
title: 3 Essential Steps For More Effective Blogging
description: Blogging is an essential component of any content marketing strategy.  Tips for more effective blogs to connect with your members and attract new members
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [3 Essential Steps For More Effective Blogging](https://www.highroadsolutions.com/blog/3-essential-steps-for-more-effective-blogging)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 3/11/16 8:00 PM

In the past having a blog for your business was nice to have, but not required.  Today blogs are a necessity for associations.  Well written, informative blogs can have a huge impact on an association's ability to connect with it's members and attract new members.  Blogs are an essential component of any content marketing strategy. Maggie Jones, at Marketo, has written [a three step guide](http://blog.marketo.com/2014/07/the-3-step-guide-to-better-blogging.html) and some helpful tips for better, more effective blogging.  

If you're interested in learning more, register for our HighRoad U Live webinar this Friday at 3pm ET: [Blogging Your Brand.](https://highroadu.inreachce.com/Details/Information/c5c7af6e-9e4b-433e-a679-b393ebb7aae6?ref=featured#description)

[View full post](https://www.highroadsolutions.com/blog/3-essential-steps-for-more-effective-blogging)

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