Email marketing is still a powerful tool for driving engagement and nurturing leads. It is, however, getting more and more competitive. In addition, over time techniques evolve and best practices change. We found an article at Hubspot, written by Sophia Bernazzani, that will bring you up to date with email marketing best practices for 2017. The article shares some email wisdom from Hubspot Postmaster and Email Engineering Director, Tom Monaghan. Tom spoke at Inbound last year about which email marketing strategies to keep, which to stop, and which to begin using, in order to achieve continued growth for 2017. His set of guidelines will help you keep your email marketing efforts on track this year.