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Email Marketing

Smarter Email Marketing for Associations

Taking the HighRoad means total transparency. We partner with the market's best email marketing and email automation platforms to serve as the email messaging engine of our solutions. Then, we add our magic on top through adding our own software applications and digital marketing know-how. Our thinking is this: how could we make a better platform than large global software companies with hundreds of developers and security experts on staff? We couldn't, so we leave the commoditized part of the email delivery engine to our platform partners and we focus on how we can make email really work for your organization using modern marketing techniques.

Email Platforms that We Implement and Integrate:

  • Cordial 
  • Adestra MessageFocus
  • BlueHornet

Top Features of Our Email Platforms:

  • A variety of user interfaces & environment to fit the needs of every skill level of email marketer: from volunteer to pro
  • Campaign assignment & evaluation
  • Email automation to handle workflows such as new members, renewals, event marketing and more
  • Win-back and welcome new member marketing automation workflows
  • Transactional email engine that can replace the emails sent out from your ecommerce system to allow for upsell & cross-sell at the point of purchase when there's the greatest likelihood for user engagement
  • Reporting by device, including mobile platforms

How We Work with Our Email Platforms:

  • Resell and implement for your association
  • Connect the email marketing platform to your association management system via our +Plus product
  • Connect the email marketing and email automation platform with your association or customer relationship management system through adding our +Plus product
  • Utilize the transactional email delivery network to send hyper-personalized, custom content emails that result from our Intelligent Contextual Email (ICE) TM product
  • Design & code gorgeous graphic templates to make association newsletters look great on mobile, get interaction and look like they were designed in modern times
  • Provide deliverability consulting services to help your organization establish and maintain a stellar email reputation
  • Provide strategic digital marketing consulting to help you measure from the time the email was sent through to the time converted to a page after clicking through an email link to better understand the buyer's journey

Who Uses Our Email Solutions:

  • American Society of Association Executives (we are endorsed by ASAE Business Services)
  • Military Officers Association of America
  • NTEN, Non-Profit Technology Network
  • National Federation of Independent Businesses
  • New Jersey Society of CPAs
  • Canadian Society of CPAs
  • Sigma Theta Tau International Honor Society of Nursing
  • American Dental Association

What Are the Common Characteristics in Organizations Where HighRoad is a Good Fit? 

  • Marketing & communication departments that are sick of email being difficult
  • Marketing and technology departments that see marketing automation as a joint venture
  • Organizations that want to gain greater insight and metrics within their various member, donor and customer bases
  • Technology departments that value integration, data integrity & data security
  • Marketers who want automation solutions that take the manual email production, testing & delivery work off of staff members 
  • Organizations that value user experience and business intelligence

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