BAM! (Better Association Marketing) from HighRoad Solution

Website Program Strategy Scorecard Toolkit Released

Written by Liz Mackenzie | 3/1/16 5:00 PM


The Toolkit of the Month program provides association professionals with templates, workbooks and outlines for common planning needs in digital marketing. We curate the tools from the massive marketing library of our partner, Demand Metric. Each month we focus on a specific topic and put together a collection of tools to allow association professionals frameworks & formats to take the guesswork out of strategic & tactical planning.
This month's toolkit focuses on your website--the ultimate destination for your email, banner ads and social media. This toolkit focuses on giving you an interactive planning worksheet to better assess and evaluate your current website and get going on your spring cleaning for your site.

Download this month's toolkit as a way to better plan your digital user's journey once they arrive at your website and think personalization, personalization, personalization!