In today's digital world, we know there is no one piece of content that can speak to everyone. Targeted marketing is the most effective way to get customers to engage with us. Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion. Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.
To learn more about content personalization, check out our Analyst Briefs Webinar: Content personalization on-demand at HighRoadU