As marketers, we spend time looking at many different types of metrics. We look at website visits, conversion rates, generated leads per channel, email click-through rates, and many more. When the time comes to present the results of our efforts to the boss, we can't present everything. There are however, six critical marketing metrics that matter most. If you missed this Toolkit, or would simply like to review it again, take a look at our Marketing Metrics Toolkit and discover which marketing metrics matter most to the boss, and how to calculate them. Our Toolkits are always available at HighRoadU.