Jenny Lassi was recently interviewed by Mizz Information, herself, Maggie McGary on email marketing. Maggie recently found herself in charge of her org's email marketing program and realized it was time to bite the bullet to learn more about why email marketing is so painful. Maggie reached out to us to help her understand where the areas of the most complexity lie and why they're so tricky to navigate.
In her article, Maggie provides a great explanation of the 5 biggest pain points and chiefareas of misunderstanding about email that association marketing professionals need to know: