Congratulations to our partner, Personify, on its acquisition of Small World Labs which was recently announced. The acquisition seems to give additional evidence that everyone--associations and the technology market--is embracing the need to design solutions from the outside in. With a true focus on user experience and deep understanding of member needs which online communities can provide, Personify is ratcheting up its game to compete on more than feature/function database type functionality and expand its offerings to really help associations gain an understanding of their member populations.
The association technology market is getting exciting, y'all! We're looking forward to helping the clients we share with Personify to continue to innovate and leverage even more data to help drive their digital marketing & communications!