Did you miss out on last week’s webinar? Check out this recap of “Evolving Your Marketing Technology Stack to Drive Business Results – Personify”. Suzanne Carawan, HighRoad Solution, and Dave Sherman, American Optometric Association, walked through a case study of AOA’s journey to marketing bliss by taking initiative in the digital marketing world to generate revenue in their own organization!
Key Points of Discussion:
Top Initiatives in the Association Industry
Association in Transformation: About The American Optometric Association
The American Optometric Association “is the leading authority on quality care and an advocate for our nation's health, representing more than 44,000 doctors of optometry (O.D.), optometric professionals and optometry students”. Focused on advocacy, education, and career networking, AOA has a vision for digital transformation. Some challenges that AOA has faced while embarking on their digital transformation include member engagement, email opt out, reporting, tracking results, resources, and non-dues revenue.
AOA’s Steps to Success:
Takeaways for your organization from AOA’s Dave Sherman:
If you are interested in learning more about how to evolve your marketing technology to drive revenue contact us today.
*Information courtesy of Evolving Your Marketing Technology Stack to Drive Business Results – Personify